The Impact of Business Intelligence on Green Competitive Advantage: The Mediating Role of Green Organizational Learning

This study aims to investigate the impact of business intelligence on green competitive advantage through the mediating role of green organizational learning. Drawing on resource-based view, dynamic capability theory, and institutional theory, the research examines how business intelligence capabilities can be leveraged to achieve environmental sustainability outcomes while maintaining competitive positioning. A quantitative research design was employed using structural equation modeling to test the proposed hypotheses. The study examines direct relationships between business intelligence, green organizational learning, and green competitive advantage, as well as the mediating effect of green organizational learning in the business intelligence-green competitive advantage linkage. The results confirm all four proposed hypotheses. Business intelligence positively affects green organizational learning (H1), green organizational learning positively affects green competitive advantage (H2), business intelligence has a direct positive effect on green competitive advantage (H3), and green organizational learning mediates the relationship between business intelligence and green competitive advantage (H4). These findings demonstrate that business intelligence capabilities contribute to green competitive outcomes both directly and indirectly through enhanced organizational learning processes focused on environmental knowledge acquisition and exchange.